Scope:
The primary goal of this project was to creatively depict how Celonis EMS's "real-time connector" functions and the real-time feature. The main challenge was to distill essential technical information from the software engineer I collaborated with and present the technical information in a clean, clear, visual style.
Contribution:
Collaborating with the internal software engineer, I designed all the needed assets in Adobe Illustrator. This includes creating original illustrations from various sketches and laying out the social ad.
Design rationale:
Working within the brand guidelines, I used our linear style to create an original illustration representing a real-time connection. Including elements such as an infinity symbol to represent time and lines and dots to represent the data connection, I merged these two concepts to create the final illustration that can be depicted in the header image. I used a similar style for the infographics appearing in the blog post.
Key achievement:
Increased brand awareness and product engagement
To see the full blog post, please visit this Celonis blog.
Brand colors & preliminary sketches mood board
Real-time Connectors Blog Header Image
This is the full image without the context of the web page.
Real-time Connectors Social AD
This ad ran to advertise the blog post on LinkedIn.
Blog Infographics
These are featured in the blog article. The goal was to help the intended audience understand the concept behind this feature.
