Scope:
The primary goal for this project was to Celonis EMS and the realtime connectors feature. The main challenge was to distill key technical information provided by the software engineers and present it in a visual way the intended audience will understand.
Contribution:
Collaborating with the internal software engineer, I designed all of the needed assets in Adobe Illustrator. This includes creating original illustrations from various sketches and laying out the social ad.
Design rational:
Working within the brand guidelines, I used our linear style to create an original illustration that represented a connection in real-time. Including such elements as an infinity symbol to represent time and as well as lines and dots to represent the data connection, I merged these two concepts to come up with the final illustration that can is depicted in the header image. I used this similar style for the infographics that appear in the blog post body.
Key achievement:
Increased brand awareness and product engagement
To see the full blog post please visit this Celonis blog.
Brand colors & preliminary sketches mood board
Real-time Connectors Blog Header Image
This is the full image without the context of the web page.
Real-time Connectors Social AD
This ad ran to advertise the blog post on LinkedIn.
Blog Infographics
These are featured in the blog article. The goal was to help the intended audience the concept behind this feature.
