Overview
I designed long-form sales enablement and marketing publications for Celonis, including guides, data sheets, customer value materials, and eBooks for Sales Enablement, BDR, and Marketing teams. These projects supported product education, lead generation, brand awareness, and customer understanding across different stages of the marketing funnel.
Challenge
Celonis materials often needed to communicate complex business optimization, process mining, product use cases, and customer value in a clear and visually compelling way. The challenge was to organize dense information, technical product details, data points, and brand visuals into polished layouts that supported both marketing and sales goals.
My Role
I collaborated with brand, marketing, sales enablement, product, copywriting, engineering, and senior leadership teams to design and produce final publication layouts. I created illustrations, icons, photo compositions, typography systems, master pages, paragraph styles, and reusable layout structures in InDesign, Illustrator, and Photoshop.
Design Approach
I worked within the Celonis brand system while using bold typography, clear hierarchy, dynamic data callouts, interactive navigation, collage-style illustrations, and structured layouts to guide readers through complex content. The goal was to make each piece feel branded, useful, and easy to scan.
Celonis Snap Guide
Celonis Snap is a Free business optimization plan solution. It is the Free counterpart to Celonis EMS, a full suite of applications designed to help determine and eliminate business inefficiencies. This guide aims to help IT leaders and new and small businesses discover Celonis and what it can do for them. This whitepaper was created for our Sales Enablement team.
To view the full click here
Materials Management
This data sheet outlines use cases for the Celonis EMS Materials Management Execution App and explains how certain implementations can optimize business. It was designed to help our Sales Enablement team capture more leads and help current customers better understand the Celonis EMS tools.
To view click here
Big Book of EMS Use Cases
With many premier clients who have improved and optimized their businesses with Celonis EMS, we needed to showcase how some of our clients used Celonis to achieve business optimization. This book was designed to help existing clients improve their businesses by optimizing specific departments. This eBook was created for our Sales Enablement and BDR teams at the top of the marketing funnel to educate and promote Celonis EMS.
To view click here
Brand colors & illustration style
The Celonis brand colors are organized in a hierarchy, each denoted by a specific percentage. This system guides the use of colors, ensuring the right color is selected based on its position in the hierarchy.
The illustrations need an interesting, fun surprise element. A key to producing these is sourcing the right imagery, silhouette, color correction, and photograph manipulation to create a unique collage that fits the brand and gives the intended marketing message a unique spin.
For the brand typography, the main font for the Celonis brand is Poppins. Below is a guide for the brand typography and its correct usage.
Achievement
I helped the Sales Enablement team distribute product information to current and prospective customers, boosting brand and product awareness at the top of the marketing funnel. Additionally, I created a data sheet that enabled Celonis' Sales teams to capture new leads, enhance brand visibility, and present key insights into business optimization for both existing and potential clients. Moreover, I developed a playbook to help Celonis' Sales and BDR teams promote the Celonis EMS SaaS product and demonstrate its effectiveness in specific use cases, equipping customers with the data they need to make informed decisions.
Tools
Layout design: Adobe InDesign
Photo editing and color correction: Adobe Lightroom
Silhouettes and photo-collage: Adobe Photoshop and Illustrator
Illustrations and infographics: Adobe Illustrator