Celonis Snap Guide
Scope:
Celonis Snap is a Free business optimization plan solution. It is the Free counterpart to Celonis EMS, a full suite of applications designed to help determine and eliminate business inefficiencies. This guide aims to help IT leaders and new and small businesses discover Celonis and what it can do for them.
Contribution:
I was responsible for creating all illustrations, determining the layout (size and dimensions), and laying out/building the final version in InDesign. I made this digital publication while collaborating with the head of Celonis Snap, the Copywriter, and the Chief Design Officer. I used Adobe Photoshop, Illustrator, and InDesign to create this guide.
Design rationale:
Working within the brand guide and collaborating closely with key stakeholders, I distilled various ideas from the guide copy and brief to create the visual elements and the final layout. I started by ideating and sketching on paper and then building versions iteratively to create the final guide.
Key achievement:
Fueled brand and product awareness at the top of the marketing funnel.
Brand colors & illustrations
The Celonis brand colors are organized in a hierarchy, each denoted by a specific percentage. This system guides the use of colors, ensuring that the right color is used based on its percentage in the hierarchy.
The illustrations need to have a surprise element that's both interesting and fun. A key to producing these is sourcing the right imagery, silhouette, color correction, and manipulation of the photograph to create a unique collage that fits the brand and gives the intended marketing message a unique spin.
Typography
The primary font for the Celonis brand is Poppins. I used this font throughout this guide and our brand to explain key messaging and boldly and uniquely highlight essential stats and information.
Final layout
To view the full PDF document, click here to download.
Materials Management
Scope:
This data sheet depicts some use cases for the Celonis EMS Materials Management Execution App and explains how certain implementations of this application can optimize business.
Contribution:
I designed the entire document using Illustrator, Photoshop, and InDesign, collaborating with the Product Manager and Copywriter to visualize critical data and information for marketing needs.
Design rationale:
Following our brand guidelines, I designed this data sheet for use at the top of the marketing funnel, including more visual elements such as the header banner, collage, and icons. I start my designs by sketching ideas on paper, then building on those ideas in Adobe Illustrator and Photoshop and laying out the final data sheet in InDesign.
Key achievement:
Improved brand awareness and showcased vital information on business optimization
To view the full PDF document, click here to download.
Driving Real-World Business Impact for Our Customers
Scope:
This data sheet is intended to help existing customers upgrade their services, including a CVA (Customer Value Architect), to expand and improve their business. It is designed for the bottom of the marketing funnel / existing customers looking to overcome business execution challenges.
Contribution:
Working with the key stakeholders and providing a creative brief, I produced this document using Adobe InDesign.
Design rationale:
The primary goal was visually communicating the value of bringing on a CVA expert. Big, bold lettering and working with typography and layout were essential. This document is intended for existing customers, and therefore, it was designed within our minimal style to communicate vital facts with clarity and ease of reading.
Achievement:
This whitepaper provided business leaders with insight and knowledge on how Celonis EMS, along with a knowledgeable CVA, can further improve business.
To view the full PDF document, click here to download.
Big Book of EMS Use Cases
Scope:
Having many premier clients who have improved and optimized their business with the Celonis EMS software, we needed to showcase how some of our clients used Celonis to gain business optimization. This book was designed to help existing clients understand how they can improve their business by optimizing specific departments.
Contribution:
Collaborating with the VP of Marketing and the Chief Design Officer, I designed this entire ebook using Adobe Photoshoo, Illustrator and InDesign. I created the illustrations and graphics using Photoshop and Illustrator and did the final layout in InDesign.
Design rationale:
Working within the Marketing team, I collaborated with key stakeholders to visualize data and information based on the project brief. This ebook needed to be visually engaging, featuring significant data points and communicating critical information. Since the document was extensive, the challenge was to organize all the information so the user could see any particular chapter without scrolling. I developed a dynamic interactive table of contents (TOC) to help the user see those specific chapters and sub-chapters and quickly navigate them.
Achievement:
This playbook bolstered the Celonis EMS SaaS product and its effectiveness for specific use cases, providing critical data to new and existing Celonis customers.
To view the full PDF document, click here to download.
Mood board
Final layout
To view the full PDF document, click here to download.
