Cisco DevNet Integrated Campaign Graphics: Social Media Static and Animated/Motion Graphics
Scope:
Test Drive is a global event series, organized by the Sales Systems Engineering team, that brings in-person events to help educate customers on how to best use Cisco products and become automated engineers. The primary audience for these is network, infrastructure, and security engineers who are ready for their first hands-on experience with APIs and automation.
Contribution:
As the lead designer, I collaborated with the Social Marketing Manager to execute a strategy to build awareness through FOMO (Fear of Missing Out) for these posts and developed a scalable system for each variation of the post type, based on the featured products we wanted to engage our community with. Design rationale:
Using the brand's colors, particularly its tertiary palette, I combined its shapes as masks and elements to create a uniform design system that can be modified solely through color and images. I set the art direction for each image to be a blue-hour or night shot of the city where each event was being held. This provided uniformity between the posts. I created multiple variations based on event type. While the "security" event received treatment focused mostly on the brand's pill shape, the "DNA" event used a more grid-based approach, combining illustration and photography that featured not only the city but also the intended audience. In addition, a variety of colors was kept within an analogous palette while adding complementary color choices for other locations. This mix helped each post stand out on social media while adhering to the brand.
Achievement:
Social strategy was concentrated on awareness of the new event with only organic support. We exceeded expectations of building brand awareness for the vent without having to tie it to the previous event.
The goal was to achieve 18K engagement; the campaign surpassed expectations by +1011.11% with an actual 200K+ engagements across the campaign.
The products these supported were:
•The Enterprise Networks portfolio: Cisco DNA Center, Catalyst, and Meraki.
•The Security portfolio: SecureX XDR and Security products that integrate into it
Campaign objectives and KPIs
AWARENESS: Increase brand awareness and reach through targeted messaging and campaign exposure.
POSITIONING: Create a sense of #FOMO (Fear of Missing Out) among localized audiences who are already familiar with Cisco. Showcase the in-person events as essential for learning, community engagement, and developer growth.
ENGAGEMENT: Utilize a multi-channel, multi-touch demand generation approach to drive engagement and registrations. Urgent Call to Actions (CTAs) will encourage immediate action and result in increased engagement, impressions, and registrations.
GOALS: Aim to achieve a minimum of twenty (20) in-person attendees for the event.
Cisco Test Drive animated versions
Cisco DevNet Integrated Campaign Graphics: Email Headers, Signatures, Web Banners, and Blog Visuals
Cisco DevNet Test Drive DNA event email banners
Cisco DevNet Test Drive Security event email banners
Secon set of Cisco DevNet Test Drive Security event email banners
Cisco DevNet Test Drive DNA event email signature banners
Cisco DevNet Test Drive Security event email signature banners
Cisco DevNet DNA Test Drive web graphics
Cisco DevNet Security Test Drive web graphics
Cisco DevNet DNA and Security Test Drive blog banner
Carhartt Customer Stories Social Posts
Scope:
In collaboration with Carhartt, these social posts were created in four series as part of the Developer Customer Advocacy Program launch for DevNet. The main goal was to reach developers and practitioners with real-world examples, insights, and strategies for implementing full-stack observability.
Contribution:
I collaborated with marketing strategists and the content marketing team to develop these social posts. My contributions include art direction, design, animation, and music audio overlay for all four social posts.
Design rationale:
In line with the primary Cisco DevNet brand, I created these social ads in Adobe After Effects. I wanted to focus on the user story and employed a simple motion graphics text animation along with a reveal animation.
Achievement:
The above social ads helped improve developer relations by fostering customer advocacy for Cisco tools and technologies under the Cisco DevNet brand, driving engagement on LinkedIn.
Cisco DevNet AI Hub Promo Social Posts
Scope:
These ads highlight the core AI Hub and showcase how Cisco DevNet can help developers discover their unique solutions. The goal was to craft a compelling announcement that highlights how Cisco DevNet AI tools are accessible across multiple use cases and to promote engagement through tutorials, sample code, and additional resources.
Contribution:
I designed and animated paid social media assets in various sizes for LinkedIn and X. I collaborated with the content marketing team to create a short campaign for the AI Hub. I used Adobe After Effects to design and animate the ads, ensuring a consistent appearance across mobile and desktop screens.
Design rationale:
Following Cisco DevNet brand standards and the AI Hub website, I applied the core and motion graphics guidelines to ensure continuity. This also maintained consistency with the AI Hub site, creating a seamless connection between the ad creative and the AI Hub web experience.
Achievement:
These ads helped promote the Cisco DevNet AI Hub resource site. Improving engagement with Cisco tools.
Cisco DevNet Generative AI Social Post
Scope:
This carousel social post promoted Cisco DevNet solutions for developers in generative AI, DevOps, and application development. Since these ads directed users to the DevNet AI DevOps site, it was important to maintain a consistent look and feel between the post creative and the site.
Contribution:
I designed the backgrounds for these carousel social posts in Adobe Illustrator and Photoshop and finished the typographical layout in Figma. Adding them to a design system for future reusability.
Design rationale:
Using the evolving Cisco DevNet web branding, I designed this post to maintain visual continuity between the social post and the site to which users are directed. I wanted to expand this particular look and feel through color and shape. I used a minimal composition and a single circular shape from the Cisco DevNet shapes collection to create a bokeh-like effect on the site.
Achievement:
This carousel social post helped raise Cisco DevNet brand awareness and promoted the AI Hub site and Cisco tools.