Overview
I created paid and organic social media assets, motion graphics, email headers, web banners, blog visuals, and campaign graphics for Cisco DevNet. The work supported initiatives including Test Drive events, Carhartt customer stories, the AI Hub, generative AI content, and broader developer engagement campaigns.
Challenge
Cisco DevNet campaigns needed to reach technical audiences across multiple platforms while staying visually consistent with brand standards and adaptable across formats. The challenge was to create engaging campaign systems that could scale across locations, product lines, social channels, animated versions, and supporting digital assets.
Challenge
Cisco DevNet campaigns needed to reach technical audiences across multiple platforms while staying visually consistent with brand standards and adaptable across formats. The challenge was to create engaging campaign systems that could scale across locations, product lines, social channels, animated versions, and supporting digital assets.
Design Approach
I created modular visual systems that used consistent color palettes, photography direction, typography, motion treatments, and Cisco DevNet brand elements. For the Test Drive campaign, I used city-specific imagery and scalable templates to create localized event graphics while maintaining a unified campaign look.
Cisco DevNet Integrated Campaign: Static and Animated Organic Social
Test Drive is a global event series, organized by the Sales Systems Engineering team, that brings in-person events to help educate customers on how to best use Cisco products and become automated engineers. The primary audience for these is network, infrastructure, and security engineers who are ready for their first hands-on experience with APIs and automation.
Achievement:
Social strategy was concentrated on awareness of the new event with only organic support. We exceeded expectations of building brand awareness for the event without having to tie it to the previous event.
The goal was to achieve 18K engagement; the campaign surpassed expectations by +1011.11% with an actual 200K+ engagements across the campaign.
The products these supported were:
•The Enterprise Networks portfolio: Cisco DNA Center, Catalyst, and Meraki.
•The Security portfolio: SecureX XDR and Security products that integrate into it
Campaign objectives and KPIs
AWARENESS: Increase brand awareness and reach through targeted messaging and campaign exposure.
POSITIONING: Create a sense of #FOMO (Fear of Missing Out) among localized audiences who are already familiar with Cisco. Showcase the in-person events as essential for learning, community engagement, and developer growth.
ENGAGEMENT: Utilize a multi-channel, multi-touch demand generation approach to drive engagement and registrations. Urgent Call to Actions (CTAs) will encourage immediate action and result in increased engagement, impressions, and registrations.
GOALS: Aim to achieve a minimum of twenty (20) in-person attendees for the event.
Cisco Test Drive animated versions
Cisco DevNet Integrated Campaign Graphics: Email Headers, Signatures, Web Banners, and Blog Visuals
Cisco DevNet Test Drive DNA event email banners
Cisco DevNet Test Drive Security event email banners
Secon set of Cisco DevNet Test Drive Security event email banners
Cisco DevNet Test Drive DNA event email signature banners
Cisco DevNet Test Drive Security event email signature banners
Cisco DevNet DNA Test Drive web graphics
Cisco DevNet Security Test Drive web graphics
Cisco DevNet DNA and Security Test Drive blog banner
Carhartt Customer Stories Social Posts
In collaboration with Carhartt, these social posts were created in four series as part of the Developer Customer Advocacy Program launch for DevNet. The main goal was to reach developers and practitioners with real-world examples, insights, and strategies for implementing full-stack observability.
Cisco DevNet AI Hub Promo Social Posts
These ads highlight the core AI Hub and showcase how Cisco DevNet can help developers discover their unique solutions. The goal was to craft a compelling announcement that highlights how Cisco DevNet AI tools are accessible across multiple use cases and to promote engagement through tutorials, sample code, and additional resources.
Cisco DevNet Generative AI Social Post
This carousel social post promoted Cisco DevNet solutions for developers in generative AI, DevOps, and application development. Since these ads directed users to the DevNet AI DevOps site, it was important to maintain a consistent look and feel between the post creative and the site.
Achievement
This social advertising campaign significantly enhanced developer relations by fostering customer advocacy for Cisco tools and technologies under the Cisco DevNet brand, thereby boosting engagement on LinkedIn. Additionally, I promoted the Cisco DevNet AI Hub resource site through targeted ads, which improved user interaction with Cisco tools. Furthermore, a carousel social post contributed to raising brand awareness for Cisco DevNet while simultaneously promoting the AI Hub site and Cisco tools.
Tools
Static design: Adobe Photoshop and Illustrator
Motion graphics: Adobe After Effects
Design systems: Figma