Carhartt Customer Stories Social Posts
Scope:
In collaboration with Carhartt, these social posts were created in four series as part of the Developer Customer Advocacy Program launch for DevNet. The main goal was to reach developers and practitioners with real-world examples, insights, and strategies for implementing full-stack observability.
Contribution:
I collaborated with marketing strategists and the content marketing team to develop these social posts. My contributions include art direction, design, animation, and music audio overlay for all four social posts.
Design rationale:
In line with the primary Cisco DevNet brand, I created these social ads in Adobe After Effects. I wanted to focus on the user story and employed a simple motion graphics text animation along with a reveal animation.
Achievement:
The above social ads helped improve developer relations by fostering customer advocacy for Cisco tools and technologies under the Cisco DevNet brand, driving engagement on LinkedIn.
Cisco DevNet AI Hub Promo Social Posts
Scope:
These ads highlight the core AI Hub and showcase how Cisco DevNet can help developers discover their unique solutions. The goal was to craft a compelling announcement that highlights how Cisco DevNet AI tools are accessible across multiple use cases and to promote engagement through tutorials, sample code, and additional resources.
Contribution:
I designed and animated paid social media assets in various sizes for LinkedIn and X. I collaborated with the content marketing team to create a short campaign for the AI Hub. I used Adobe After Effects to design and animate the ads, ensuring a consistent appearance across mobile and desktop screens.
Design rationale:
Following Cisco DevNet brand standards and the AI Hub website, I applied the core and motion graphics guidelines to ensure continuity. This also maintained consistency with the AI Hub site, creating a seamless connection between the ad creative and the AI Hub web experience.
Achievement:
These ads helped promote the Cisco DevNet AI Hub resource site. Improving engagement with Cisco tools.
Cisco DevNet Generative AI Social Post
Scope:
This carousel social post promoted Cisco DevNet solutions for developers in generative AI, DevOps, and application development. Since these ads directed users to the DevNet AI DevOps site, it was important to maintain a consistent look and feel between the post creative and the site.
Contribution:
I designed the backgrounds for these carousel social posts in Adobe Illustrator and Photoshop and finished the typographical layout in Figma. Adding them to a design system for future reusability.
Design rationale:
Using the evolving Cisco DevNet web branding, I designed this post to maintain visual continuity between the social post and the site to which users are directed. I wanted to expand this particular look and feel through color and shape. I used a minimal composition and a single circular shape from the Cisco DevNet shapes collection to create a bokeh-like effect on the site.
Achievement:
This carousel social post helped raise Cisco DevNet brand awareness and promoted the AI Hub site and Cisco tools.