Carhartt Customer Stories Social Posts
Scope:
In collaboration with Carhartt, these social posts were created in four series as part of the Developer Customer Advocacy Program launch for DevNet. The main scope was to reach developers and practitioners to give real-world examples, insight, and strategies for implementing full-stack observability.
Contribution:
My contributions include art direction, design, animation, and music audio overlay for all four social posts.
Design rationale:
Adhering to the primary Cisco and Cisco DevNet brand, I collaborated with the Content Marketing team to develop these social posts using Adobe XD and After Effects.
Achievement:
The above social posts helped improve developer advocacy and Cisco DevNet brand engagement via LinkedIn.
Cisco DevNet AI Hub Promo Social Posts
Scope:
Cisco DevNet AI tools are available for various implementations. These ads promote the core AI Hub and various ways Cisco DevNet can help developers find their unique solutions.
Contribution:
I designed and animated the paid social media for various sizes to be posted on LinkedIn and X.
Design rationale:
Aligning to the look of the Cisco DevNet AI Hub, I used the core branding to match the social media post to the site.
Achievement:
Helped promote various Cisco DevNet developer tools for enterprise solutions while introducing newcomers to the vast Cisco DevNet community.
Cisco DevNet Generative AI Social Post
Scope:
This carousel social post promoted Cisco DevNet solutions for developers in generative AI, DevOps, and application development.
Contribution:
I designed this carousel social post, working with the copywriter and social media marketing department.
Design rationale:
This carousel social post was designed in Adobe Photoshop, using the core Cisco DevNet colors and shapes, integrated with the circular bokeh design of our web look and feel.
Achievement:
Helped bring community awareness over Cisco DevNet solutions and promoted the AI hub site and the tools available to try via our learning labs.