BrickHouse Security B2B Services Brochure
Scope:
BrickHouse Security provides many custom solutions to its B2B clients. This brochure's primary focus was to highlight industry-specific key product coverage and identify various solutions.
Contribution:
Collaborating with the copywriter, I designed this brochure in Adobe InDesign using character and paragraph styles to ensure a consistent layout.
Design rationale:
One of the challenges was working with a lot of copy and fitting all of the important information while keeping the design of this brochure visually engaging yet modern. As a solution, I chose a wider, custom document size to gain more room for the copy and imagery. Using this four-panel layout allowed for a unique size, room for copy, and an engaging flow of information.
Achievement:
This brochure was used at various security events to help promote the BrickHouse Security brand, products, and solutions, improving brand visibility and engagement.
Tools for Retail Loss Professionals 2017 Catalog
This catalog, featuring some of the top products for solving retail theft, was created for B2B clients. I collaborated with retail marketing managers and copywriters to design and layout it in Adobe InDesign.
Product Pagacking
Scope:
As a part of a broader redesign effort, I redesigned the company's main packaging line. The objective was to create a clean, simple, and modern packaging design that conveys key information elegantly and straightforwardly.
Contribution:
I designed this packaging in Adobe Illustrator and collaborated with the CEO, Product Team, and external printer to obtain the proper mechanicals for design to layout the final design and ensure the print quality without any errors by reviewing digital proofs provided by the printer.
Design rationale:
When redesigning the packaging, I examined many examples of what made good packaging successful – and it was a clean, modern look with a brand-first focus. I concentrated on highlighting the branding by using the elements in unique and creative ways.
The packaging redesign was a success, increasing sales compared to the original packaging. The redesign improved brand visibility with a focused branded design and reinforced brand trust with a professional, branded packaging design.
