Celonis Free Plan Quora ad campaign
Scope:
Social and digital media ads were one of my responsibilities. I partnered with key stakeholders and department heads to create ad campaigns that increased conversion rates and drove to the site and increased brand engagement.
Contribution:
Partnering with the team lead from Celonis Free Plan, I designed these ads in accordance to the creative brief, using Adobe Photoshop and Illustrator.
Design rational:
Using the provided creative brief, I created multiple sketches of some ideas using our brand guidelines. I created various iterations utilizing different styles of type treatment as well as color and illustration.
Achievement:
This ad campaign supported the Celonis brand by driving traffic to the site for additional information.
Celonis Intern Program Ads
Scope:
These ads were designed to promote the intern program for the Celonis Pristina, Kosovo team. We ran this ad on LinkedIn and Facebook. The primary goal was to gain applicants and improve brand engagement in the European markets.
Contribution:
In collaboration with the lead of the intern program at our Pristina, Kosovo office to design these two ads. I created these ads using Adobe Illustrator, and animated the final ads using After Effects.
Design rational:
Using the brand line art style, I wanted to give a sense of movement, particularly how that movement translates to a new career for an intern. How this style can translate and highlight the messaging visually. This idea came from sketching various concepts for career movement.
Achievement:
After the campaign ran, we learned that the user engagement improved overall, seeing an increase in applicants submitted for the intern program.
UK Grocers Ads
Scope:
This ad ran in the UK, promoting Celonis EMS, and Process Mining for UK Grocers. The primary goal was to promote a downloadable asset and drive traffic to our site. These ads were published on LinkedIn and Facebook.
Contribution:
Collaborating with the marketing lead in the UK, I created these ads using Adobe Photoshop and Illustrator and animated the final version in After Effects.
Design rational:
Since the ad was marketed to grocers across the UK I wanted to depict value in a creative way using some grocery elements and tie in the business value aspect as well.
Achievement:
Since launch, these ads helped improve brand engagement and drove new potential clients to download the free e-book.
UK Controls Ads
A / B testing
Scope:
These ads were designed for the UK market. The goal was to promote a webinar Celonis was hosting, regarding the UK controls reforms. The secondary goal was also to see if ads with people improve conversion or drive traffic to our site better than those without. There were several versions of ads that I created for the purpose of the A / B testing.
Contribution:
Using the creative brief and collaborating with the marketing lead on the UK side. I designed these ads using Adobe Photoshop and Illustrator.
Design rational:
As a part of our brand we always supported the idea of business growth and this topic being a prime candidate for that idea, I sketched out many business type scenarios that depict business growth. I then used Adobe Photoshop and Illustrator to bring those to the final stages.
Achievement:
As a result after A / B testing these ads, we learned that the ad with a person performed better than that of a more abstract ad without a person. The outcome informed our future design consideration.
Banking Webinar Ads
A / B testing
Scope:
Promoting a webinar with some premier clients that use Celonis EMS, we wanted to promote this experience via social media. The primary goal was to increase brand awareness in the financial markets, globally. The secondary goal was for the brand and marketing team to determine if the ads with a white background and a blue call to action performed better than those with a black background with a green call to action.
Contribution:
Partnering with the marketing lead on the project, I collaborated with a copywriter to create these ads. Using the our brand guidelines I designed these ads using Adobe Photoshop and Illustrator.
Design rational:
The design for these needed to adhere to the brand guidelines and since this was a webinar promoted on a global level, I wanted to create and illustration that identified with that subject matter in a creative and fun way. I sketched various ideas before coming up with this version, I then created A / B variations using Adobe Photoshop and Illustrator.
Achievement:
After testing these variations, the overwhelming amount of users preferred the ads with the white backgrounds and blue call to action button over the black background version with the green call to action button.