Celonis Free Plan Quora ad campaign
Scope:
I partnered with key stakeholders and department heads to create ad campaigns that increased conversion rates, drove traffic to the site, and increased brand engagement.
Contribution:
Partnering with the Celonis Free Plan team lead, I designed these ads using Adobe Photoshop and Illustrator in accordance with the creative brief.
Design rationale:
Using the provided creative brief, I created multiple sketches of some ideas using our brand guidelines. I made various iterations utilizing different styles of type treatment, color, and illustration.
Achievement:
This ad campaign supported the Celonis brand by driving traffic to the site for additional information.
Celonis Intern Program Ads
Scope:
These ads were designed to promote the intern program for the Celonis Pristina, Kosovo team. We ran this ad on LinkedIn and Facebook. The primary goal was to gain applicants and improve brand engagement in the European markets.
Contribution:
In collaboration with the lead of the intern program at our Pristina, Kosovo office to design these two ads. I created these ads using Adobe Illustrator, and animated the final ads using After Effects.
Design rationale:
Using the brand line art style, I wanted to give a sense of movement, particularly how that movement translates to a new career for an intern. This idea came from sketching various concepts for career movement.
Achievement:
After the campaign ran, we learned that user engagement improved overall, and there was an increase in applicants submitted for the intern program.
UK Grocers Ads
Scope:
This ad ran in the UK, promoting Celonis EMS and Process Mining for UK Grocers. The primary goal was to promote the eBook and drive new traffic and engagement to our site. These ads were published on LinkedIn and Facebook.
Contribution:
Collaborating with the marketing lead in the UK, I created these ads using Adobe Photoshop and Illustrator and animated the final version in After Effects.
Design rationale:
Since the ad was marketed to grocers across the UK, I wanted to depict value creatively using some grocery elements and tie in the business value aspect as well.
Achievement:
Since its launch, these ads have helped improve brand engagement and drove new potential clients to download the free e-book.
UK Controls Ads
A / B testing
Scope:
These ads were designed for the UK market. The goal was to promote a webinar hosted by Celonis regarding the UK control reforms. The secondary goal was to see if ads with people improve conversion or drive traffic to our site better than those without. I created several versions of ads for the purpose of the A / B testing.
Contribution:
Using the creative brief and collaborating with the marketing lead on the UK side. I designed these ads using Adobe Photoshop and Illustrator.
Design rationale:
As part of our brand, we have always supported the idea of business growth, and this topic is a prime candidate for that idea. I sketched out many business-type scenarios depicting business growth. I then used Adobe Photoshop and Illustrator to bring those to the final stages.
Achievement:
After A / B testing these ads, we learned that the ad with a person performed better than a more abstract ad without a person. This outcome informed our future design considerations.
Banking Webinar Ads
A / B testing
Scope:
This social post was intended to promote a webinar with premier clients that use Celonis EMS. The primary goal was to increase brand awareness globally in the financial markets. The secondary goal was to determine which of these performed better and inform future design decisions for our audience.
Contribution:
Partnering with the marketing lead on the project, I collaborated with a copywriter to create these ads. I designed these ads using our brand guidelines. These social posts were created using Adobe Photoshop and Illustrator.
Design rationale:
The design for these needed to adhere to the brand guidelines. Since this was a webinar promoted on a global level, I wanted to create an illustration that identified with that subject matter in a creative and fun way. I sketched various ideas before coming up with this version. I then created A / B variations using Adobe Photoshop and Illustrator.
Achievement:
After testing these variations, many users preferred the ads with white backgrounds and a blue call to action button over the black background version with a green call to action button. This finding helped inform the creation of future social posts using the white background style over the other.